Every thoughtful choice brings you more

Purela Circle is a membership program that rewards buying, returning, and discovering your own favorites.

As a member, you collect points for every order, unlock new benefits, and gain access to selected member benefits before others.

Joining is free.

How membership works

Collect points

You earn points for every purchase and selected activities.

Earn points, for example, by:

• €1 = 1 point

• product review = +20-50 points

• referring a friend = +100 points

• joining the newsletter = +25 points

Accumulating points increases your benefits

• discounts

• free shipping

• selected member benefit products

• seasonal member benefits

Membership tiers:

PURELA MEMBER 🌿

The first tier begins as soon as you join.

You get:

• points for every purchase

• access to potential member pricing

• new arrivals first

• personal offers

PURELA RITUAL ✨

Achieved through active purchasing and point accumulation

You also get:

• a new monthly Ritual pick member benefit

• a -10% discount coupon
  

• Free shipping on orders over €60

PURELA INNER CIRCLE 🤍

The highest membership tier for loyal customers.

You also get:

• always free shipping

• a -20% discount coupon

• limited member benefits

• early access to limited editions

• invitations to events and launches

Why join

Purela Circle is built for you who value thoughtful choices, quality, and well-being.

As a member, you get more out of what you already do: choosing carefully.

Frequently asked questions

Is joining paid?

No, membership is free.

When will points appear in my account?

Points are updated after the order is confirmed.

Do points expire?

Points are valid for 12 months.

So start by joining

Join as a member and collect your first points immediately.

A warm welcome to Purela, prioritizing your well-being 🤍